Abbreviations Reference for SimmonsLOCAL Data

Juan Vasquez -

SimmonsLOCAL variable names are occasionally too long to display in the SimplyAnalytics interface. Some of the abbreviations used include:

MO = “most”  e.g., brands used most

ALS = “also” e.g., brands also used

Full ATT = “full attention”

Some ATT = “some attention”

Most ATT = “most attention”



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