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Data Providers, Definitions, and Methodology Information

Justin Lehrer -

We partner with premier data providers to give SimplyAnalytics users the most current demographic, business, and marketing data available.

This is a partial list of data packages available in SimplyAnalytics, along with information on the data sources and methodologies. For a complete list of data variables and related information, login to SimplyAnalytics and navigate to Support...Data Documentation.

 

Demographic Variables

Easy Analytic Software Inc. (EASI) Easy Analytic Software, Inc. is a New York-based independent developer of desktop and internet demographic data. In business since 1995, EASI has worked with over 1,500 clients, including AT&T, Bank of America, and DuPont. EASI is a leading provider of high quality demographic, business, and marketing data to the business and academic community.

 

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Environics Analytics Group, Inc. (Canada only) is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modeling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. To learn more about Environics Analytics, please visit their website at www.environicsanalytics.ca.

  • Release notes for most datasets below can be found here.
  • Variable lists can be found here.
  • CensusPlus: The 2011 CensusPlus dataset includes more than a thousand popular variables that analysts and marketers rely on from the Census, plus valuable additional variables from the National Household Survey (NHS).
  • DemoStats: Current-year estimates and projections of demographic data. Covers more than 500 key variables for over 56,000 census dissemination areas.
  • HouseholdSpend: Demographic estimates and projections of household income data and Statistics Canada's recent Survey of Household Spending. This product can be used to estimate the spending behaviour of Canadians at any geographic level, from Canada down to a local trade area.
  • DaytimePop: Estimate of the population that's reachable in any geographic area during daytime hours. Provides a breakdown of populations at home and at work, as opposed to Census data that captures only an area's nighttime population.
  • FoodSpend: FoodSpend provides current estimates of annual expenditures for 286 variables of food-related purchases by Canadian households.
  • Age by Income: Age-by-income cross-tabulation of household maintainers detailing six age classes and ten income classes for approximately 56,000 dissemination areas (DAs).
  • CommunityHealth: Based on the Canadian Community Health Survey (CCHS), 716 variables to better understand and target Canadians based on health-related topics, including ailments, health care utilization, self-esteem, body mass index and fitness level.
  • Digital Lifestyle Dataset
    • Opticks Social -  Powered by AskingCanadians 2017: Understand the social media behaviour of all segments of Canadian society.
    • Opticks Mobile - Powered by AskingCanadians 2017: Mobile behaviour, including minutes spent texting, preferred apps and favourite tablet manufacturers.
    • Opticks eShopper - Powered by AskingCanadians 2017: Measures a wide range of online shopping behaviour for all segments of Canadian society.
  • PRIZM*: Incorporates the latest, authoritative data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets.
    • PRIZM Snapshots 2019

      *      Login to SimplyAnalytics and navigate to Support...Data Documentation to access to release notes and methodology for PRIZM data.

 

Historical Census Data

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Applied Geographic Solutions, Inc. (AGS) Applied Geographic Solutions, Inc. is a supplier of premium quality demographic and marketing databases. Established in 1997, AGS brings a unique pioneering spirit to the delivery of superior quality demographic and industry-specific data through an unmatched combination of superior data quality, proven methodologies, greater market coverage, and rapid data access.
  • Historical census data, including 1980, 1990 & 2000 and more detailed current estimates and 5 year projection data.

 

 

Business and Marketing Variables

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GfK MRI is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. GfK MRI’s focus on excellence has made it the leading producer of media and consumer research in the United States. All the research conducted by GfK MRI reflects an enduring commitment to producing reliable and actionable information about the world's most dynamic consumer market.

GfK MRI's Survey of the American Consumer® generates the country’s largest and most current consumer database. Media choices. Demographics. Lifestyles and attitudes. Consumption of over 6,500 products and services in nearly 600 categories. Ratings data for almost all national print campaigns in the United States. EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.

Login and navigate to Support...Data Documentation to access to release notes and methodology for this data.

 

 

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Dun & Bradstreet: The world's most trusted source of sales and marketing solutions. All D&B information is powered by DUNSRight™,D&B's Quality Process, which gives you the insight you need to avoid duplication, better target prospects, and increase the profitability of your marketing lists.

Dun & Bradstreet’s U.S. Business and Points-of-Interest data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description. Premium package available with over 25 million points. The data is updated on a monthly basis with the most current information from D&B.

The Canadian D&B's Business Directory incorporates over 1.1 million Canadian businesses with the following data fields: Legal Name, Business Name, NAICS & SIC Code, Address, Telephone number, Web address, General description, Estimated revenues, Number of employees, Year started, Key contact person and more.

Login and navigate to Support...Data Documentation to access to release notes and methodology for this data.

 

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Claritas, founded in 1971, is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. Through Claritas’ core product, PRIZM® Premier Segmentation, clients are able to better understand where their consumers live, work, play, and shop for more effective and efficient marketing. For more information, please visit www.claritas.com.

Login and navigate to Support...Data Documentation to access to release notes and methodology for this data.

 

  • PRIZM™ from Claritas defines every U.S. Household in terms of 66 demographic and behavior
  • PRIZM™ from Claritas defines every U.S. Household in terms of 66 demographic and behavior types or segments to help marketers discern those customers' likes, dislikes, lifestyles, and purchasing behaviors.
  • PRIZM® Premier is the latest evolution of Claritas' industry leading lifestyle segmentation system, defining every U.S. household in terms of 68 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers' likes, dislikes, lifestyles and purchase behaviors. New factors in the PRIZM® Premier model are measures of technology behavior and household assets. The introduction of these key drivers enables you to create segments that reflect how today’s households have embraced technology and how they have weathered the economic shifts in recent years.Current-year estimates and five-year projections.
  • Claritas Consumer Buying Power® incorporates geography-based estimates of annual consumer expenditures for more than 350 household items. Current-year estimates and five-year projections of potential consumer expenditures are available for all standard geographies.
  • Claritas Retail Market Power® provides insight on sales opportunity.  Useful for site and market analysis and targeting sales gaps in the marketplace.
  • Claritas Financial CLOUT® current year and five year projections of market penetration and dollar balances for more than 100 financial products, including all basic banking products, such as checking accounts and bill pay, and other services, such as investments and retirement accounts.
  • Claritas ConneXions is a household segmentation system for marketers of technology and communications products and services - including voice, video, and data services.
  • Claritas P$YCLE is the premier segmentation system for financial marketers. It classifies U.S. Households into 58 consumer segments based on income-producing assets of the household.

 

 

 

 

Scarborough, a Nielsen service, surveys more than 210,000 people 18 years of age and older across the country to capture local consumer trends in large and mid-tier markets. Surveys are completed market by market during a 12 month period across more than 140 metro survey area which are grouped by counties.

Login and navigate to Support...Data Documentation to access to release notes and methodology for this data.

  

 

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Simmons Research measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences.  For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumer, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands.

Login and navigate to Support...Data Documentation to access to release notes and methodology for this data.
  • Simmons Local Consumer Insights: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 209 media markets on a local level with 60,000+ data variables, including over 8,000 brands in more than 500 categories, as well as 600+ unique attitudinal, psychographic, and segmentation measures.
  • Simmons Mosaic® USA is a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique descriptive segments organized into 19 overarching groups. The classification is based upon similar income, buying habits, age household composition and life events.

 

 

Health Variables

Easy Analytic Software Inc. (EASI) Health Care and Illness (Death) Database. EASI has modeled the health statistics for the U.S. population based upon age, sex, and race probabilities. The probabilities are modeled against the EASI Census, current year and five year forecasts. Includes:

  • Answers to frequently asked questions about disease, health status, doctor visits, etc.
  • Health Questions Age 18+ & under 18
  • Death Causes

 Health data is compiled from the following surveys:

 

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Applied Geographic Solutions, Inc. (AGS) Applied Geographic Solutions, Inc. is a supplier of premium quality demographic and marketing databases. Established in 1997, AGS brings a unique pioneering spirit to the delivery of superior quality demographic and industry-specific data through an unmatched combination of superior data quality, proven methodologies, greater market coverage, and rapid data access.

Login and navigate to Support...Data Documentation to access to release notes and methodology for this data.
  • Healthcare Database - Hospital Discharges, Emergency Department Diagnosis

 

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