What Projection is Used to Display Maps in SimplyAnalytics? Juan Vasquez - June 15, 2017 04:18 All maps in SimplyAnalytics use Web Mercator projection to display maps detail. Related articles What is a Shapefile and how can I use it? How do I cite SimplyAnalytics data? Why can’t I change the geographic unit to be smaller? (e.g., census tract, or ZIP code not available).